Aneb: Proč je pro velké firmy tak obtížné zapojit se. Marketing v prostředí sociálních médií, tak jak to vidím já na základě zkušeností z mBank i odjinud. Očekávaná úroveň znalostí publika: nízká. Or: Why is it so hard for big companies to join the social media. Marketing in social networks as I see it based on the mBank experience and looking around myself. Target group: PR dummies.
(česká verze níže) Most of this article has been written few months ago (before elections) when there was the peek of the discussion on „national interests“. Now, with Roman Joch being an advisor to our new prime minister, it’s probably time to publish it. I certainly hope that this text will earn me a prominent place among „traitors, liberals and humanrights scum“, so when the nationalists will take over, I’m ready to be hanged. Tento text jsem napsal z větší části před několika měsíci, když už mi všechny ty kecy o „národních zájmech“ fakt hnuly žlučí. Mezitím jsem to nechal … Celý článek
(česká verze níže) I have had in my mind a couple of themes to write about (and the list is getting longer!), but there are some things that should be said now – as they might not be of any use later. So this time just a few points to keep it short. On Friday I will go with my father and sister (and our friends) to London. Not the first time for me, but the first time for them – I expect I will be in charge for most of the time as a guide, but I certainly don’t … Celý článek
(česká verze níže) Damn it. I had a thousand other things to do, I need to finish my PhD application project, I was such an idiot to have my company notebook stolen and guess what? I’m going to write about politics, though it’s kind of obvious that it’s a total waste of time. First, let me introduce myself regarding „politics“. I usually voted for the Green party in all past elections – e.g. even when it was clear that they can’t make it to the parliament. I was happy to see them there and happy they chose to create the … Celý článek
(česká verze níže) It has been more than two weeks – which is just about the time for me to finally get (while travelling in the train, off-line) to articles I store as „to-read“ – since I found the Techcrunch article by Michael Arrington titled „Reputation is dead„. The provocative title has actually little to do with the main idea of the article, but it’s catchy, so I understand its use. Michael argues people are too concerned about their (or their companies’) reputation issues. The truth is, that some cases showed us well the power of social media that can … Celý článek
(česká verze níže) If you read this, there’s quite a chance you have heard about Foursquare. This next big thing has gained popularity mostly in USA and you can probably call it a „social mobile game website“. As a member you „check in“ in various locations and you earn badges of various types. When 4sq is down, you shall not leave your home, since you can’t check in elsewhere anyway! I have seen people around me flooding their Facebook / Twitter accounts with messages from 4sq (and people asking them to stop it), so I was aware of the trend. … Celý článek
(česká verze níže) well, the time has come for me to say a few words on the latest hype here… after reading some coverage (generally in English, the hype did not really hit CZ much) we have tried it ourselves to see what we can get. ok, so the Chatroullete is a meet-random-folks-on-video-chat thing. believe it or not, there aren’t that many penises as one might think watching the Jon Stewart’s coverage. but on the other side, you don’t often meet such entertainging guys like merton playing his Chatroullete improvisation (both links via digital freak, thanks Marek!). [youtube http://www.youtube.com/watch?v=JTwJetox_tU?wmode=transparent] anyway, … Celý článek
(this time no English version, to lazy to blog about our „short trip“ – 3 days in Syria, but most of the link lead to English Wikipedia, so if you don’t speak Czech, just check the links in the following post.) tak jsem vám byl v Sýrii, za tři dny najezdil 1750 km, o čemž sepisuje podrobný report hlavní organizátor Aleš. v šestičlenné sestavě jsem byl jednoznačně nejméně zkušený cestovatel, a ani se nepolepším – včera jsem nekoupil za 5690 Kč letenky z Frankfurtu do Punta Cana (Dominikánská republika) a dneska nekoupím letenky za 4390 Kč z Mnichova do Montego … Celý článek
these days i quite like to watch my LinkedIn network grows, and from time to time, some head hunter drops a word or two… that’s what i got yesterday: poslední dobou si fakt frčím na LinkedIn – propojení utěšeně přibývají a občas se ozve i nějaký ten head hunter. no a včera mi přišel mail: I am recruiting for the role of Social Media Specialist at a major Telco company here in Prague. I wanted to ask if you would be interested in receiving the brief. well, it is nice to be recognized as someone who would fit such a … Celý článek
today in Czech only – as there is no use to "brag" about the "qualities" of our universties… v časopise Respekt, konkrétně čísle 5/2010 se objevil článek Marka Švehly "Jak se vychovávají žurnalisté" (celý článek si nepřečtete bez placení nebo předplatného). hodně ostře se opřel do poměrů na katedře žurnalistiky, vyjmenoval spoustu nešvarů, o kterých jsem také slyšel, a nenechal niť suchou na hlavních protagonistech – trojčlenném vedení katedry (Jirák, Osvaldová, Köpplová). fakulta reagovala otevřeným dopisem (a jmenováním Tomáše Trampoty proděkanem pro PR). našel jsem už i dvě reakce od studentů (Tereza Holanová, Vráťa Maňák), kteří sice uznávají, že ne … Celý článek
(česká verze níže) it seems like years… and yeah, probably that is because it was actually eight years since I released last music.massage issue. what was it, you ask. well, back in 90’s – unbelievable it might seem – there were few people into mp3s. the best music created / stored / distributed was in my opinion module / tracker music. why? with low size it was often better quality than first mp3s – since it wasn’t audio flow, but a file with samples and instructions how to play them. and the format was open: everyone could see the insides … Celý článek
(česká verze níže) A strange one for the start of year 2010? Not really. I am looking for Czech agencies that claim they are capable of creating good viral videos. These days when everything „social“ is kind of hype and „viral“ is one of the coolest buzzwords around, I would like to hear from you, which Czech creative marketers are actually able to deliver anything that would be at least close to viral presentation. Why? Well, I believe I have a funny idea to test it out on a real example with some good prizes. And I would like to … Celý článek
(česká verze níže) My teeth are not those from commercials, shiny & nice & just perfect. I blame my childhood – using too often antibiotics, being lazy and such + my recent (10 years) unhealthy lifestyle including smoking and drinking too much wine. Believe it or not, I was seriously thinking about some expensive operation on that matters. And I got angry every time I saw a commercial for whitening toothpastes, since I do use several of them without any effect. And the trick is: you shall take three minutes of your time, morning and evening for this action. Everybody … Celý článek
Well, now for something compeletly different – last time I was in Brno I decided to put my hands on xmas preparations too, though just a little bit. I hope the translation is ok. what you need: * 28 dkg plain flour * 22 dkg butter * 12 dkg powdered sugar * 12 dkg walnuts * for filling: sugar, walnuts, butter Mix the ingredients into compact form, leave it for a half day in a fridge. Wipe out the pattypans with butter (yeah rly – otherwise you are in trouble later), fill with the dough so it is as thin … Celý článek
(česká verze níže) Well, I have had many dream jobs – archeologist, urbanist and fantasy-bookstore owner among them. But one of my most persistent ideas was to create a tour-guide for café flaneurs in Brno. Or maybe just any reasonable tour-guide in English about Brno. Back in 2002 when visiting the Baltics, I met for the first time books from In Your Pocket series. These handy guidebooks don’t tell you everything and anything about history of the city, but will send you with a cool wit around the town to discover interesting pubs, clubs, restaurants – and in one place … Celý článek